Revenue Generation Articles for Founders

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6 Helpful B2B Sales Resources, December 2020

6 Helpful B2B Sales Resources, December 2020

Here are 6 helpful B2B sales resources to help you ditch the "Connect and Pitch" methodology. Want to hear a sobering statistic? In Q2 of 2020, seller email outreach increased 59% while buyer responses decreased by 25% - 30%. Sellers more than doubled the amount of...

Using Hubspot to Scale Outbound Video Marketing

Using Hubspot to Scale Outbound Video Marketing

Did you know that companies that excel at lead nurturing generate 50% more sales leads? One of the most effective ways to nurture your prospects is through outbound video marketing. The benefits of video include building trust, shortening the sales cycle, and moving...

How to Leverage Hubspot for Webinars

How to Leverage Hubspot for Webinars

Let's be honest - webinars can be a lot of work without the right tools! You have to send emails, create social posts, execute 1-to-1 outreach, set up event reminders, and deliver a whole host of other tasks to ensure your webinar is promoted and delivered without...

Sales Engagement is a Philosophy and a Culture

Sales Engagement is a Philosophy and a Culture

If you search “sales engagement”, Google automatically prioritizes and suggests the most common search which is “sales engagement software”. Founders and sales leaders are using this search daily to hunt for tools that will make their sales teams more effective. Upon...

5 Sales Outreach Ideas that Offer Value to Prospects

5 Sales Outreach Ideas that Offer Value to Prospects

In our webinar on Increasing Sales Engagement by 667%, we shared that contacting and pitching cold prospects for a meeting was one of the lowest converting sales strategies that we had seen utilized by businesses. Instead, we advocate providing value first, or, as...

Purpose Driven Sales Podcast

 

Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.