Generating leads for your business is an essential ingredient for achieving growth in the digital age. However, it’s critically important to understand how Lead Generation vs Demand Generation programs work to be able to cost-effectively build sustainable demand for...
Email marketing remains as one of the most effective marketing channels and consistently demonstrates high ROI. Yet, it can be challenging to stand amid the never-ending stream of marketing messages flooding people’s inboxes. Following a few email marketing tips,...
Inbound marketing attracts prospective customers with valuable content and experiences. By offering high-value materials like ebooks, educational webinars, and whitepapers, you can capture prospective customers’ contact information using forms. In this post, we’ll...
Learn how marketing operations can streamline your marketing team to drive more effective campaigns and boost revenue. Marketing leaders in B2B organizations always have a lot on their plates. Small to mid-sized businesses have many initiatives and goals to manage and...
We recently highlighted that there are 6 different ways to use emails in Hubspot and two of the types that we reviewed are heavily utilized by the HubSpot sales users. The first is email templates which are often used for one-to-one sales emails and second is Hubspot...
