by Maria Joyner | Apr 20, 2021 | Sales
Inbound marketing attracts prospective customers with valuable content and experiences. By offering high-value materials like ebooks, educational webinars, and whitepapers, you can capture prospective customers’ contact information using forms. In this post, we’ll...
by Maria Joyner | Mar 23, 2021 | Sales
Learn how marketing operations can streamline your marketing team to drive more effective campaigns and boost revenue. Marketing leaders in B2B organizations always have a lot on their plates. Small to mid-sized businesses have many initiatives and goals to manage and...
by Maria Joyner | Mar 18, 2021 | B2B, Hubspot, Hubspot Emails, Sequences
We recently highlighted that there are 6 different ways to use emails in Hubspot and two of the types that we reviewed are heavily utilized by the HubSpot sales users. The first is email templates which are often used for one-to-one sales emails and second is Hubspot...
by Maria Joyner | Feb 4, 2021 | Hubspot, Hubspot Emails, Marketing Emails
The key to successful marketing is getting the right message in front of the right customer at the right time. Email list segmentation allows you to create specific audience segments to tailor and personalize messages. No matter what business you’re in, you don’t just...
by Maria Joyner | Jan 26, 2021 | Alignment, Hubspot, Sequences, Workflows
HubSpot calls it a marketer’s best friend: marketing automation. There are good reasons. Automation helps you deliver the right type of email content to the right customer based on behaviors and actions. By automating sales and marketing follow-ups, you can continue...
