The digital marketing industry continues to show its competitive advantage in the market thanks to the latest technologies, tools, and trends it produces each year. It has been no secret that most successful companies are also master Fractional CROs (Chief Revenue...
Customer Acquisition Cost (CAC) is defined as the total cost associated with gaining a new customer. It is one of the most important metrics for founders to track. Understanding your CAC and how to properly use it to invest in sales and marketing is critical to...
Generating leads for your business is an essential ingredient for achieving growth in the digital age. However, it’s critically important to understand how Lead Generation vs Demand Generation programs work to be able to cost-effectively build sustainable demand for...
Email marketing remains as one of the most effective marketing channels and consistently demonstrates high ROI. Yet, it can be challenging to stand amid the never-ending stream of marketing messages flooding people’s inboxes. Following a few email marketing tips,...
Inbound marketing attracts prospective customers with valuable content and experiences. By offering high-value materials like ebooks, educational webinars, and whitepapers, you can capture prospective customers’ contact information using forms. In this post, we’ll...
