Customer Acquisition Cost: three months, one number each Sales & Marketing Spend: $___ ÷ New Customers: ___ = CAC: $___ (That's the whole worksheet. Grab a clean copy and fill in your last three months.) Run that division for last month, then run it again for the...
Most founders can tell you their revenue goal for the year without blinking. Ask them how much of their revenue they're committing to go get it, and the room gets quiet. The goal lives in their head, the commitment lives nowhere, and nobody has ever put the two side...
Before you start talking about growth, hiring, marketing budgets, new salespeople, or the next big revenue goal, take a moment to answer a more basic question: Where are you right now? For most founders, this is harder to answer than it sounds. You probably know your...
When starting a business, founders often grapple with understanding marketing cost. Marketing is not just about spending money and hoping something works, but strategically planning and acknowledging what it genuinely takes to stand out in a competitive landscape....
As a business founder, expanding your business's reach through marketing might seem like an obvious step. You may think that hiring a marketing agency is the answer to scaling your company. However, it's crucial to have an understanding of how this decision can impact...
What is Retargeted Advertising? Retargeted advertising, also known as remarketing, is a digital strategy that targets users who’ve interacted with your brand but didn’t complete a desired action—such as making a purchase, signing up for a newsletter, or filling out a...
