FounderScale Blog

Using Hubspot to Scale Outbound Video Marketing

Using Hubspot to Scale Outbound Video Marketing

Did you know that companies that excel at lead nurturing generate 50% more sales leads? One of the most effective ways to nurture your prospects is through outbound video marketing. The benefits of video include building trust, shortening the sales cycle, and moving...

How to Leverage Hubspot for Webinars

How to Leverage Hubspot for Webinars

Let's be honest - webinars can be a lot of work without the right tools! You have to send emails, create social posts, execute 1-to-1 outreach, set up event reminders, and deliver a whole host of other tasks to ensure your webinar is promoted and delivered without...

Sales Engagement is a Philosophy and a Culture

Sales Engagement is a Philosophy and a Culture

If you search “sales engagement”, Google automatically prioritizes and suggests the most common search which is “sales engagement software”. Founders and sales leaders are using this search daily to hunt for tools that will make their sales teams more effective. Upon...

5 Sales Outreach Ideas that Offer Value to Prospects

5 Sales Outreach Ideas that Offer Value to Prospects

In our webinar on Increasing Sales Engagement by 667%, we shared that contacting and pitching cold prospects for a meeting was one of the lowest converting sales strategies that we had seen utilized by businesses. Instead, we advocate providing value first, or, as...

9 Proven Ways to Segment Your B2B Email List

9 Proven Ways to Segment Your B2B Email List

Segment your B2B email list to provide more value, drive more engagement, and generate ROI. Here are some ideas to deliver more targeted marketing. How can you more effectively engage with your subscribers, users, and customers through email marketing? How can you...

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Purpose Driven Sales Podcast

 

Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.