purpose driven sales b2b podcast

Ep 52: Sales and Marketing Alignment

This episode talks about another challenge for leaders: deals don’t flow correctly when sales and marketing aren’t aligned. Sweeney and Barnes will talk about the reasons why there is no alignment between sales and marketing teams. They will also include the solutions to handle this challenge.

Ep 51: Multiple Personality Disorder in Sales

This episode talks about another challenge that leaders most likely encounter, managing salespeople with multiple personalities. Sweeney and Barnes will talk about the reasons why leaders fail to manage the emotional spurs of salespeople. They will also include the solutions to handle this challenge.

Ep 50: Sales Negotiation and Closing the Deal

This episode talks about sales reps often getting beat up on price by clients and the reasons behind it. Also, in the discussion are ways to handle it or get away from the situation where they get beaten up.

Ep 48: Top Distractions That Harm Sales Close Rates

This episode talks about the top distractions for salespeople that make them lose focus on the right tasks to close enough deals and reasons why salespeople get distracted. Like any other challenge, there are solutions to resolve it. Sweeney and Barnes’ will also include the solutions on why these challenges occur.

Ep 47: Top Sales Training Hacks

Every time you try to develop training for your sales folks, you write a playbook, a more challenging role for sales leaders. It is a fact that training your sales representatives is essential, but most of the time, it is elusive due to some factors. In this show, Sweeney and Barnes will discuss why training does not happen and how to make it happen.

Ep 45: How Product Mix Adds Sales Complexity

A discussion about a common dilemma for leaders awaits the listeners of this episode — aligning product or service mix to do away with sales complexity — its reasons and how to do it right.

Ep 44: Training Sales on The True Cost of a Deal

In this episode, the discussion wraps around understanding the True Cost of a Deal. As a leader, one must know the other costs to be considered when doing a deal or the right comp! What are the options if sales reps are unsatisfied with comps in some way? What is a holistic Cost Of Goods Sold (COGS) to a deal?

Ep 43: Right Person, Right Sales Channel

In this episode, we will discuss the challenges of great leaders on having the right salesperson and working along the right sales channels — its reasons, how to pre-empt it, and how to correct it.

Ep 42: True Cost of a Sales Person

In this episode, we will discuss a challenge that leaders face, and that is the other costs involved in hiring a salesperson. We will also discuss the practical solutions to fix it.

Ep 41: Closers with No Leads

What are the reasons for having a team of closers but no starting pitchers or a team full of closers but have nothing to close? In this episode, Barnes and Sweeney will talk about the reasons why this happens.

Ep 35: Leading Through Uncertainty

In this episode, we talk about the difficulties leaders face during disruptive times and discuss what you can do to inspire your sales reps to forge ahead despite the uncertainty.

Ep 34: Maximizing Revenue per Sales Rep

In this episode, we challenge some of the entrenched methods of increasing revenue from your sales team and discuss ways you, the sales leader, can more effectively use the resources you have.

Ep 31: Meeting Discipline

In this episode, we share some of the common reasons team meetings seem to fall by the wayside as well as provide ways to ensure your meetings remain an efficient part of your organization’s sales efforts.

Ep 29: Changing Sales Territories

In this episode we highlight the merits of different solutions that we have implemented ourselves to better inform you, the sales leader. Let’s talk sales territories.

Ep 27: Welcome to Purpose-Driven Sales

This episode marks our official transition to our Purpose Driven Sales podcast, in which we will shift the structure of these podcasts to a challenge-solution format.

Ep 26: Make Your Prospects Feel The Group Hug

It’s important that your clients feel the depth of the subject matter expertise that your organization has. In this episode, we discuss the different stages of the sales cycle and best practice on how and when to introduce key players on your team to a prospect.

Ep 25: A Passion for Selling

In this episode, we share some tips to help you and your sales team bring a consistently high level of energy and enthusiasm to every sales conversation, making you more memorable and increasing the likelihood of closing the deal.

Ep 24: Prospect Data and Success

This episode focuses on the nuances of how to source a quality list of prospects and the pitfalls you may encounter so that you, as a sales leader, may better prepare your sales team for success.

Ep 23: Asking for the Sale

In this episode, we discuss the lessons learned in our cumulative experience that you and your sales team can adapt to your communication strategies and close more deals.

Ep 22: Balancing Lead Volume and Quality

Find out in this episode as we talk through the pros and cons of each approach, real world examples of how different organizations have handled their leads, and pose questions for you to help discover which path best suits your team.

Ep 21: Discovering the Prospect’s Budget

In this episode we discuss the finer details and considerations of how to handle the budget conversation with prospects that you, as a sales leader, can bring to your team to more effectively qualify leads.

Ep 20: Setting Client Expectations

Join Taylor Barnes and I as we discuss how to handle setting expectations with your clients, reigning in the desire to say yes to everything, and the value implementing these strategies will bring to your organization.

Ep 19: How to Niche Down

In this episode, Taylor Barnes and I discuss how focusing on the things you’re great at, and having the discipline to say no to the things outside your wheelhouse, can return dividends in your ability to retain and acquire customers.

Ep 18: The Lifecycle of a Sale

Join Taylor Barnes and I as we share our insight on how to successfully guide a prospect through your sales process and close more deals.

Ep 17: Hiring Sales People

In this episode, Taylor Barnes and I discuss the approaches we’ve developed, from our favorite questions to filtering techniques we’ve found to be most effective, over the course of our years in the industry.

Ep 16: Selling to the Ideal Customer

Join Taylor Barnes and I as we delve into how to go about developing an Ideal Customer Profile (ICP), and the advantages a focused sales effort can bring to your organization.

Ep 15: Sales Outcome Ownership

In this episode, Taylor Barnes and I discuss the mindset of outcome ownership and the positive impacts it will have on your relationships with your team and with your customers.

Ep 14: Metrics Driven Sales Culture

In this episode, Taylor Barnes and I discuss how to simultaneously use metrics to motivate your sales team and, as a sales manager, make strategic decisions regarding the direction of your sales initiatives.

Ep 13: Weekly One-on-One’s

Join Taylor Barnes and I as we discuss how to implement these crucial meetings so that they bring about the most benefit to your organization and foster a culture of continuous improvement.

Ep 6: Are People Really Your Most Important Asset?

Join Taylor Barnes and I as we dive into game-changing strategies and people investments that have a huge morale impact. We discuss the benefits of a people-focused management approach and the substantial returns that are realized when connecting with your people on a personal level.

Ep 3: Motivating your Sales People

Join Taylor Barnes and I as we discuss the importance of knowing how to motivate salespeople and the benefits of leaning into the individual motivators of your salespeople from a personal and professional point of view. It’s not always about the money!

Ep 2: Quota Carrying Sales Manager

Join Taylor Barnes and I as we discuss the issues that a business deals with by having a quota-carrying sales manager from both a financial and operational viewpoint. We understand these challenges and in this episode, we share with you the red flags to look out for and also provide some options that you can use.

Ep 1: Mentally Debilitating Your Sales People

Taylor Barnes joins us for an in-depth look at what we can do as organizations to prevent demotivating our salespeople, creating structure while building our organizations and the importance of having the right people in the right positions.

Subscribe to the Show!