B2B Sales and Marketing Resources
Articles
Article
A Fractional CRO can develop and execute effective sales and marketing strategies without the price tag of a full-time executive.
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Article
Founders can build a Revenue Generation Forecast to map out how they will fund sales and marketing initiatives to drive scalable growth.
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Article
Founders benefit from building scalable revenue by creating repeatable, predictable revenue streams that don’t rely solely on the founder.
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Tools
Revenue Generation Forecast Calculator for Founders
Marketing Budget Template For Founders
Customer Acquisition Cost (CAC) Calculator for Founders
Purpose Driven Sales Podcast
Podcast
This episode talks about another challenge for leaders: deals don’t flow correctly when sales and marketing aren’t aligned. Sweeney and Barnes will talk about the reasons why there is no alignment between sales and marketing teams. They will also include the solutions to handle this challenge.
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Podcast
This episode talks about another challenge that leaders most likely encounter, managing salespeople with multiple personalities. Sweeney and Barnes will talk about the reasons why leaders fail to manage the emotional spurs of salespeople. They will also include the solutions to handle this challenge.
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Podcast
This episode talks about sales reps often getting beat up on price by clients and the reasons behind it. Also, in the discussion are ways to handle it or get away from the situation where they get beaten up.
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Webinars
Webinar
Join Chris LaFay, CEO of Classic City, and Josh Sweeney, Co-founder of FounderScale, for an exclusive and engaging webinar, where you’ll learn how to harness the power of your online presence and drive success through your website.
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Webinar
Join Chris LaFay, CEO of Classic City, and Josh Sweeney, Co-founder of FounderScale, for an exclusive and engaging webinar, where you’ll learn how to harness the power of your online presence and drive success through your website.
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Media and Press
Media Interview
Josh Sweeney joins us to discuss the concept of lead generation and demand generation, and how his company helps founders scale up their engagements and increase sales.
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Media Interview
Josh Sweeney joins us to discuss the concept of lead generation and demand generation, and how his company helps founders scale up their engagements and increase sales.
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Media Interview
Josh Sweeney joins us to discuss the concept of lead generation and demand generation, and how his company helps founders scale up their engagements and increase sales.
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Purpose Driven Sales Podcast
Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.