by Josh Sweeney | Mar 16, 2021 | B2B, Marketing
More than 75% of companies are using marketing automation. Two-thirds say it has been an effective tool for lead generation and conversions. It’s also growing in use. Despite a drop in marketing spending overall in 2020 due to COVID concerns, spending on marketing...
by Josh Sweeney | Feb 2, 2021 | Alignment, Marketing, Sales, Webinar
At FounderScale, we have a foundational belief. We feel that businesses shouldn’t just post content. Instead, businesses should also use content. Often, B2B marketing teams keep a steady stream of new content online. But, most sales leaders aren’t part of...
by Maria Joyner | Nov 30, 2020 | Marketing, Sales
Did you know that companies that excel at lead nurturing generate 50% more sales leads? One of the most effective ways to nurture your prospects is through outbound video marketing. The benefits of video include building trust, shortening the sales cycle, and moving...
by Maria Joyner | Oct 5, 2020 | Marketing, Sales Outreach
Segment your B2B email list to provide more value, drive more engagement, and generate ROI. Here are some ideas to deliver more targeted marketing. How can you more effectively engage with your subscribers, users, and customers through email marketing? How can you...
