The B2B buyer journey represents the complete process a prospect goes through to purchase a solution that solves a business challenge. Every B2B buyer journey goes through various phases. The process begins with the Awareness phase. Awareness is where consumers...
One of the lessons that I have learned over the years is that everything is more complex than it seems. Take inbound content writing for example. About 12 years ago in a different business, I read about inbound content and came to understand that companies who blogged...
Most B2B leaders have a preconceived notion of what a B2B webinar should look like or offer to participants. Maybe their previous employer had a great webinar strategy, using the platform to generate high-quality leads and expand brand awareness. Or, perhaps they’ve...
When you’re the founder, the weight of sales success sits clearly on your shoulders. This burden has worn down even some of the most successful entrepreneurs. When you’re used to doing everything yourself, it can be difficult to get outside help. Rest assured we’ve...
High-performing sales organizations are masters at connecting with people on a human level and developing rapport with prospects in an engaging and meaningful way. Previous generations of sellers relied on cold calls and even colder sales pitches. Today’s successful...
