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Understanding The B2B Buyer Journey To Increase Revenue

Understanding The B2B Buyer Journey To Increase Revenue

by Josh Sweeney | Mar 11, 2021 | B2B, Blog, Buyers Journey

The B2B buyer journey represents the complete process a prospect goes through to purchase a solution that solves a business challenge. Every B2B buyer journey goes through various phases. The process begins with the Awareness phase. Awareness is where consumers...
6 Types of Hubspot Emails to Engage B2B Prospects

6 Types of Hubspot Emails to Engage B2B Prospects

by Maria Joyner | Jan 12, 2021 | B2B, Buyers Journey, Hubspot Emails

Email is one of the highest converting channels for B2B organizations, and rightly so! It empowers organizations to engage directly with prospects and customers to build relationships, boost brand awareness, share valuable content, and deliver a wonderful brand...
The Right B2B Webinar for the Buyer’s Journey

The Right B2B Webinar for the Buyer’s Journey

by Josh Sweeney | Jan 7, 2021 | B2B, Blog, Buyers Journey, Webinar

Most B2B leaders have a preconceived notion of what a B2B webinar should look like or offer to participants. Maybe their previous employer had a great webinar strategy, using the platform to generate high-quality leads and expand brand awareness. Or, perhaps they’ve...

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