What is Demand Generation?

What is Demand Generation?

Demand generation is a powerful long-term marketing strategy that helps organizations increase their thought leadership and nurture relationships with potential customers through valuable touchpoints that drive brand awareness. When brands say they are focusing on...
What is Marketing Automation?

What is Marketing Automation?

Marketing teams face unrelenting objectives to keep up with the modern-day marketing landscape. In the fast-paced technological age, businesses with the most effective marketing strategies succeed, but marketing in a targeted way is a time-consuming process. Marketing...
5 Types of Hubspot Training

5 Types of Hubspot Training

Hubspot covers four core areas of business which are Sales, Marketing, Service and Operations. Each one of them could individually be a career focus that any individual would spend a lifetime learning. With Hubspot being so comprehensive, it is important to get the...