5 Types of Hubspot Training

It’s important to understand how HubSpot training helps companies get the most from this highly regarded CRM platform. HubSpot CRM covers four core areas of business which are Sales, Marketing, Service, and Operations. Each one of them could be a career focus that any individual would spend a lifetime learning. With HubSpot being so comprehensive, it is important to get the right HubSpot training for each team member and ensure you are leveraging HubSpot to the fullest. There are many different kinds of HubSpot training available at either low or no cost, so companies can choose the type of training that works best for each user. 

Concepts HubSpot Training

HubSpot makes a wide range of training materials available in its HubSpot Academy. The majority of the HubSpot Academy training is what we consider concept training. HubSpot provides an in-depth view into concepts like Inbound Marketing and Frictionless Sales. This ensures that team members aren’t just using the tool, but that they fully understand the larger strategy and the “why” behind each sales and marketing action. 

Concept training is great for technical and job skills training as well as personal development. Users can explore a wide variety of subject areas across multiple areas of business, both inside and outside their current job roles.  Understanding in more detail how different functional areas work together to contribute to overall company success can be very valuable. Alternatively, users can choose a more narrow focus and go deep into a subject area to gain a thorough understanding of concepts within the functions that are most relevant to them.

Facilitated HubSpot Training

Whether it be Live or over Zoom, facilitated HubSpot training is one of the best ways to get a team up to speed with all of the HubSpot features and functions. Facilitated HubSpot training can provide an interactive experience for each user and ensure that they complete training with the knowledge they need. 

The opportunity to learn in a structured group setting while engaging with other users works well for many people. Facilitated training is beneficial for users who prefer immersive training sessions within a defined time frame and appreciate the opportunity to network and ask questions within a group environment. 

Facilitated training can be very effective, especially when teams of co-workers train together. Teams who participate in a facilitated training session learn the same information at the same time.  This shared learning experience allows co-workers to serve as resources for each other when questions come up after the training is complete.

Video HubSpot Training

HubSpot users who don’t sign up for facilitated HubSpot training can leverage a bevy of online videos to learn HubSpot in multiple sessions and on their own time. HubSpot video training also provides users the convenience of being able to go at their own speed or revisit content. HubSpot Academy offers a wide variety of lessons, training, and certifications in multiple subject areas that are delivered to participants using pre-recorded videos.

Remote team members and those with tight schedules will benefit from flexible, on-demand, video training programs. Video training is also great as a refresher after facilitated training is complete when users need to revisit topics they have trained on in the past. Video HubSpot training is also ideal for onboarding new team members and allows new hires to get up to speed quickly instead of waiting for the next scheduled facilitated training.

HubSpot Monthly Updates

Another valuable type of HubSpot training is delivered directly to users by HubSpot. HubSpot sends monthly update videos that include all of the latest features and updates. These monthly updates ensure that the team using HubSpot stays up to date on the latest tools and that they are maximizing the value of the software. These brief educational videos help team members adapt quickly to changes in processes or workflows when features and functions are enhanced.

Business-Specific HubSpot Training

HubSpot allows each firm to set up and utilize its software in the way that makes the most sense for the company’s business needs. Many of the previously mentioned options are a great way to learn HubSpot and stay up to date. But the best HubSpot training is when users can combine the training options above with specific company knowledge and methodologies. This type of HubSpot training ensures that your team not only knows how to use HubSpot features well but can use them the way that your company requires based on the role. Don’t forget to include this type of company-specific training for your team.

Get the Most From HubSpot

Each type of Hubspot training can provide valuable education to your HubSpot users. Select the best style based on time and budget to implement with your team. Want to know more about how to get the most value from HubSpot? Schedule a free call to learn more.

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