Marketing Budget 101 for Founders

Marketing Budget 101 for Founders

Marketing Budget 101 for Founders As you start to move your business from founder revenue to scalable revenue, it’s absolutely critical to begin to set aside money for a marketing budget. When every dollar is precious and your business has many priorities competing...
What is Demand Generation?

What is Demand Generation?

Demand generation is a powerful long-term marketing strategy that helps organizations increase their thought leadership and nurture relationships with potential customers through valuable touchpoints that drive brand awareness. When brands say they are focusing on...