What is Demand Generation?
Demand generation is a powerful long-term marketing strategy that helps organizations increase their thought leadership and nurture relationships with potential customers through valuable touchpoints that drive brand awareness. When brands say they are focusing on...
Hubspot CRM Email Templates vs Sequences
We recently highlighted that there are 6 different ways to use emails in Hubspot and two of the types that we reviewed are heavily utilized by the HubSpot sales users. The first is email templates which are often used for one-to-one sales emails and second is Hubspot...
Marketing Automation: What Is It and Why Does It Work?
More than 75% of companies are using marketing automation. Two-thirds say it has been an effective tool for lead generation and conversions. It’s also growing in use. Despite a drop in marketing spending overall in 2020 due to COVID concerns, spending on marketing...
Understanding The B2B Buyer Journey To Increase Revenue
The B2B buyer journey represents the complete process a prospect goes through to purchase a solution that solves a business challenge. Every B2B buyer journey goes through various phases. The process begins with the Awareness phase. Awareness is where consumers...
