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What is a B2B Sales Webinar — And Why You Should Use It

What is a B2B Sales Webinar — And Why You Should Use It

by Josh Sweeney | Apr 16, 2021 | Webinar

Sales webinars have grown in popularity over the last few years. They’ve proven themselves as a vital resource for B2B organizations. A business to business ( B2B ) sales webinar is an educational presentation. It’s primary purpose is to help buyers...
Using B2B Webinars To Drive Sales and Marketing Alignment

Using B2B Webinars To Drive Sales and Marketing Alignment

by Josh Sweeney | Feb 2, 2021 | Alignment, Marketing, Sales, Webinar

At FounderScale, we have a foundational belief. We feel that businesses shouldn’t just post content. Instead, businesses should also use content. Often, B2B marketing teams keep a steady stream of new content online. But, most sales leaders aren’t part of...
The Right B2B Webinar for the Buyer’s Journey

The Right B2B Webinar for the Buyer’s Journey

by Josh Sweeney | Jan 7, 2021 | B2B, Blog, Buyers Journey, Webinar

Most B2B leaders have a preconceived notion of what a B2B webinar should look like or offer to participants. Maybe their previous employer had a great webinar strategy, using the platform to generate high-quality leads and expand brand awareness. Or, perhaps they’ve...

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