The biggest barrier to using any CRM platform effectively is user adoption. Half of all CRM projects fail because of slow user adoption. It’s not unusual for any new initiative to be greeted with some skepticism from team members. 70% of project managers describe...
Hubspot is a robust sales engagement platform that covers three popular and very distinct areas of study: Marketing Sales Service However, there is a fourth, far less thought of area, in the Hubspot suite: the technology side of the platform. This system component...
You can have the world’s best software and still not perform well if users don’t adopt – and embrace – it. Many companies make the mistake of deploying a sophisticated marketing tool like HubSpot and taking a DIY attitude to roll it out and manage it. It can be a...
HubSpot calls it a marketer’s best friend: marketing automation. There are good reasons. Automation helps you deliver the right type of email content to the right customer based on behaviors and actions. By automating sales and marketing follow-ups, you can continue...
HubSpot is a powerful sales and marketing tool that can help your organization increase revenue. It provides a unified place to attract, convert, close, and delight your customers and prospects. In this post, we’ll dive into how you can use HubSpot to power inbound...
