More than 75% of companies are using marketing automation. Two-thirds say it has been an effective tool for lead generation and conversions. It’s also growing in use. Despite a drop in marketing spending overall in 2020 due to COVID concerns, spending on marketing...
The B2B buyer journey represents the complete process a prospect goes through to purchase a solution that solves a business challenge. Every B2B buyer journey goes through various phases. The process begins with the Awareness phase. Awareness is where consumers...
The biggest barrier to using any CRM platform effectively is user adoption. Half of all CRM projects fail because of slow user adoption. It’s not unusual for any new initiative to be greeted with some skepticism from team members. 70% of project managers describe...
Don't underestimate the importance of sales operations in your business. It's no secret that when a B2B founder launches a business, they do everything, including all the selling. At some point during the growth of the company, they decide to hire sales...
A few months back, FounderScale posted a blog, 3 Sales Engagement Events That Drive Prospect Engagement. When we posted to LinkedIn, we got a lot of great comments and feedback, but one response in particular really caught my attention. One of our followers, Peter...
Our last cyber security article outlines five niche-specific obstacles B2B leaders face when specializing in cyber security sales. The biggest challenge highlighted in the piece is that cyber security executives, based on the very nature of their profession, are more...
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Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.