Learn how marketing operations can streamline your marketing team to drive more effective campaigns and boost revenue. Marketing leaders in B2B organizations always have a lot on their plates. Small to mid-sized businesses have many initiatives and goals to manage and...
We recently highlighted that there are 6 different ways to use emails in Hubspot and two of the types that we reviewed are heavily utilized by the HubSpot sales users. The first is email templates which are often used for one-to-one sales emails and second is Hubspot...
More than 75% of companies are using marketing automation. Two-thirds say it has been an effective tool for lead generation and conversions. It’s also growing in use. Despite a drop in marketing spending overall in 2020 due to COVID concerns, spending on marketing...
The B2B buyer journey represents the complete process a prospect goes through to purchase a solution that solves a business challenge. Every B2B buyer journey goes through various phases. The process begins with the Awareness phase. Awareness is where consumers...
The biggest barrier to using any CRM platform effectively is user adoption. Half of all CRM projects fail because of slow user adoption. It’s not unusual for any new initiative to be greeted with some skepticism from team members. 70% of project managers describe...
Don't underestimate the importance of sales operations in your business. It's no secret that when a B2B founder launches a business, they do everything, including all the selling. At some point during the growth of the company, they decide to hire sales...
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Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.