Customer Acquisition Cost (CAC) is defined as the total cost associated with gaining a new customer. It is one of the most important metrics for founders to track. Understanding your CAC and how to properly use it to invest in sales and marketing is critical to...
What Is A Fractional CRO? As a founder, your business's success depends on meeting revenue targets and scaling beyond its current limits. Moving from Founder Revenue to Scalable Revenue is a complex journey. As a founder, you have the option to navigate this...
What Is A Revenue Generation Forecast? As a founder, are you struggling to figure out how you can afford to build the sales and marketing team needed to grow your revenue past what you alone can deliver? Creating a Revenue Generation Forecast is a great way to...
How Building Scalable Revenue Benefits Founders In the early days of a company, founders typically close all of the deals. As the company grows, founders inevitably start looking for additional ways to generate revenue. But not all methods of generating revenue create...
What Should Founders Consider Before Hiring a Salesperson? Hiring a salesperson as quickly as possible is rarely the best solution for scaling revenue in a founder-led business. What should founders consider before hiring a salesperson? Adding a sales resource is a...
Marketing Budget 101 for Founders As you start to move your business from founder revenue to scalable revenue, it’s absolutely critical to begin to set aside money for a marketing budget. When every dollar is precious and your business has many priorities competing...
