In the dynamic world of business, the approach to generating revenue can significantly influence a company's success, especially for businesses in the $3M - $30M revenue range. Founders of such companies often face unique challenges and opportunities in developing...
To better understand the founders revenue journey, we surveyed founders to learn about their challenges around scaling revenue. Our 2023 survey of founders provided interesting insights into the challenges smaller, growing companies must overcome to...
Customer Acquisition Cost (CAC) is defined as the total cost associated with gaining a new customer. It is one of the most important metrics for founders to track. Understanding your CAC and how to properly use it to invest in sales and marketing is critical to...
What Is A Fractional CRO? As a founder, your business's success depends on meeting revenue targets and scaling beyond its current limits. Moving from Founder Revenue to Scalable Revenue is a complex journey. As a founder, you have the option to navigate this...
What Is A Revenue Generation Forecast? As a founder, are you struggling to figure out how you can afford to build the sales and marketing team needed to grow your revenue past what you alone can deliver? Creating a Revenue Generation Forecast is a great way to...
How Building Scalable Revenue Benefits Founders In the early days of a company, founders typically close all of the deals. As the company grows, founders inevitably start looking for additional ways to generate revenue. But not all methods of generating revenue create...
