What Is A Revenue Generation Forecast? As a founder, are you struggling to figure out how you can afford to build the sales and marketing team needed to grow your revenue past what you alone can deliver? Creating a Revenue Generation Forecast is a great way to...
How Building Scalable Revenue Benefits Founders In the early days of a company, founders typically close all of the deals. As the company grows, founders inevitably start looking for additional ways to generate revenue. But not all methods of generating revenue create...
What Should Founders Consider Before Hiring a Salesperson? Hiring a salesperson as quickly as possible is rarely the best solution for scaling revenue in a founder-led business. What should founders consider before hiring a salesperson? Adding a sales resource is a...
Marketing Budget 101 for Founders As you start to move your business from founder revenue to scalable revenue, it’s absolutely critical to begin to set aside money for a marketing budget. When every dollar is precious and your business has many priorities competing...
Moving from Founder Revenue to Scalable Revenue is a transition that most B2B businesses find very difficult. Many B2B and services firms are started because of the Founder’s unique personal expertise in a target market. These firms achieve initial success because the...
Inbound marketing attracts prospective customers with valuable content and experiences. By offering high-value materials like ebooks, educational webinars, and whitepapers, you can capture prospective customers’ contact information using forms. In this post, we’ll...
