The Hubspot automation workflows feature is traditionally used for marketing automation tasks. But as more and more organizations leverage Hubspot CRM, this feature presents multiple opportunities for sales operations. Workflow automation moves multiple common...
We recently highlighted that there are 6 different ways to use emails in Hubspot and two of the types that we reviewed are heavily utilized by the HubSpot sales users. The first is email templates which are often used for one-to-one sales emails and second is Hubspot...
The biggest barrier to using any CRM platform effectively is user adoption. Half of all CRM projects fail because of slow user adoption. It’s not unusual for any new initiative to be greeted with some skepticism from team members. 70% of project managers describe...
Hubspot is a robust sales engagement platform that covers three popular and very distinct areas of study: Marketing Sales Service However, there is a fourth, far less thought of area, in the Hubspot suite: the technology side of the platform. This system component...
You can have the world’s best software and still not perform well if users don’t adopt – and embrace – it. Many companies make the mistake of deploying a sophisticated marketing tool like HubSpot and taking a DIY attitude to roll it out and manage it. It can be a...
The key to successful marketing is getting the right message in front of the right customer at the right time. Email list segmentation allows you to create specific audience segments to tailor and personalize messages. No matter what business you’re in, you don’t just...
