by Josh Sweeney | Mar 16, 2021 | B2B, Marketing
More than 75% of companies are using marketing automation. Two-thirds say it has been an effective tool for lead generation and conversions. It’s also growing in use. Despite a drop in marketing spending overall in 2020 due to COVID concerns, spending on marketing...
by Josh Sweeney | Mar 11, 2021 | B2B, Blog, Buyers Journey
The B2B buyer journey represents the complete process a prospect goes through to purchase a solution that solves a business challenge. Every B2B buyer journey goes through various phases. The process begins with the Awareness phase. Awareness is where consumers...
by Josh Sweeney | Mar 4, 2021 | B2B, Sales, Sales Operations
Don’t underestimate the importance of sales operations in your business. It’s no secret that when a B2B founder launches a business, they do everything, including all the selling. At some point during the growth of the company, they decide to hire sales...
by Josh Sweeney | Mar 2, 2021 | B2B, Sales, Sales Engagement Events
A few months back, FounderScale posted a blog, 3 Sales Engagement Events That Drive Prospect Engagement. When we posted to LinkedIn, we got a lot of great comments and feedback, but one response in particular really caught my attention. One of our followers, Peter...
by Josh Sweeney | Feb 11, 2021 | B2B, Hubspot
Hubspot is a robust sales engagement platform that covers three popular and very distinct areas of study: Marketing Sales Service However, there is a fourth, far less thought of area, in the Hubspot suite: the technology side of the platform. This system component...
by Josh Sweeney | Jan 28, 2021 | B2B
Sales in B2B founder-led service businesses usually begin with networking. However, many B2B organizations often assume the best way to grow their business is to cast their sales net as wide as possible in hopes of appealing to customers across a multitude of...
