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Hubspot CRM Email Templates vs Sequences

Hubspot CRM Email Templates vs Sequences

by Maria Joyner | Mar 18, 2021 | B2B, Hubspot, Hubspot Emails, Sequences

We recently highlighted that there are 6 different ways to use emails in Hubspot and two of the types that we reviewed are heavily utilized by the HubSpot sales users. The first is email templates which are often used for one-to-one sales emails and second is Hubspot...
Marketing Automation: What Is It and Why Does It Work?

Marketing Automation: What Is It and Why Does It Work?

by Josh Sweeney | Mar 16, 2021 | B2B, Marketing

More than 75% of companies are using marketing automation. Two-thirds say it has been an effective tool for lead generation and conversions. It’s also growing in use. Despite a drop in marketing spending overall in 2020 due to COVID concerns, spending on marketing...
Understanding The B2B Buyer Journey To Increase Revenue

Understanding The B2B Buyer Journey To Increase Revenue

by Josh Sweeney | Mar 11, 2021 | B2B, Blog, Buyers Journey

The B2B buyer journey represents the complete process a prospect goes through to purchase a solution that solves a business challenge. Every B2B buyer journey goes through various phases. The process begins with the Awareness phase. Awareness is where consumers...
After a Sales Person, Founders Need Sales Operations

After a Sales Person, Founders Need Sales Operations

by Josh Sweeney | Mar 4, 2021 | B2B, Sales, Sales Operations

Don’t underestimate the importance of sales operations in your business. It’s no secret that when a B2B founder launches a business, they do everything, including all the selling. At some point during the growth of the company, they decide to hire sales...
Creating A Sales Engagement Strategy That Stands Out

Creating A Sales Engagement Strategy That Stands Out

by Josh Sweeney | Mar 2, 2021 | B2B, Sales, Sales Engagement Events

A few months back, FounderScale posted a blog, 3 Sales Engagement Events That Drive Prospect Engagement. When we posted to LinkedIn, we got a lot of great comments and feedback, but one response in particular really caught my attention. One of our followers, Peter...
Hubspot Technical Consulting: What is it and why do you need it?

Hubspot Technical Consulting: What is it and why do you need it?

by Josh Sweeney | Feb 11, 2021 | B2B, Hubspot

Hubspot is a robust sales engagement platform that covers three popular and very distinct areas of study:  Marketing Sales Service However, there is a fourth, far less thought of area, in the Hubspot suite: the technology side of the platform. This system component...
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