At FounderScale, we have a foundational belief. We feel that businesses shouldn't just post content. Instead, businesses should also use content. Often, B2B marketing teams keep a steady stream of new content online. But, most sales leaders aren't part of the process....
Revenue Generation Articles for Founders
Using Vertical Sales To Build Your Business, Reputation, And Bottom Line
Sales in B2B founder-led service businesses usually begin with networking. However, many B2B organizations often assume the best way to grow their business is to cast their sales net as wide as possible in hopes of appealing to customers across a multitude of...
How HubSpot Workflows and Sequences Align Sales and Marketing
HubSpot calls it a marketer’s best friend: marketing automation. There are good reasons. Automation helps you deliver the right type of email content to the right customer based on behaviors and actions. By automating sales and marketing follow-ups, you can continue...
Understanding Sales Operations: Strategy, Technology, and Analytics
Learn how sales operations can increase your sales team's efficiency and drive more revenue, faster. By taking on administrative tasks, sales operations provide a solid foundation to allow the sales team to focus on the activities that drive revenue. It also allows...
HubSpot Sequences vs Marketing Emails: What’s the Difference?
HubSpot is a powerful sales and marketing tool that can help your organization increase revenue. It provides a unified place to attract, convert, close, and delight your customers and prospects. In this post, we’ll dive into how you can use HubSpot to power inbound...
5 Cyber Security Sales Challenges Impacting Your Sales Pipeline
Every industry comes with its own unique set of sales challenges that sellers must identify and resolve to keep their operations moving. Government sales has strict no contact policies that sellers must adhere to when chasing opportunities. Financial advisors can’t...
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Purpose Driven Sales Podcast
Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.