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Marketing Automation: What Is It and Why Does It Work?

Marketing Automation: What Is It and Why Does It Work?

by Josh Sweeney | Mar 16, 2021 | B2B, Marketing

More than 75% of companies are using marketing automation. Two-thirds say it has been an effective tool for lead generation and conversions. It’s also growing in use. Despite a drop in marketing spending overall in 2020 due to COVID concerns, spending on marketing...
Using B2B Webinars To Drive Sales and Marketing Alignment

Using B2B Webinars To Drive Sales and Marketing Alignment

by Josh Sweeney | Feb 2, 2021 | Alignment, Marketing, Sales, Webinar

At FounderScale, we have a foundational belief. We feel that businesses shouldn’t just post content. Instead, businesses should also use content. Often, B2B marketing teams keep a steady stream of new content online. But, most sales leaders aren’t part of...
How HubSpot Workflows and Sequences Align Sales and Marketing

How HubSpot Workflows and Sequences Align Sales and Marketing

by Maria Joyner | Jan 26, 2021 | Alignment, Hubspot, Sequences, Workflows

HubSpot calls it a marketer’s best friend: marketing automation. There are good reasons. Automation helps you deliver the right type of email content to the right customer based on behaviors and actions. By automating sales and marketing follow-ups, you can continue...

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