by Josh Sweeney | Mar 16, 2021 | B2B, Marketing
More than 75% of companies are using marketing automation. Two-thirds say it has been an effective tool for lead generation and conversions. It’s also growing in use. Despite a drop in marketing spending overall in 2020 due to COVID concerns, spending on marketing...
by Josh Sweeney | Feb 2, 2021 | Alignment, Marketing, Sales, Webinar
At FounderScale, we have a foundational belief. We feel that businesses shouldn’t just post content. Instead, businesses should also use content. Often, B2B marketing teams keep a steady stream of new content online. But, most sales leaders aren’t part of...
by Maria Joyner | Jan 26, 2021 | Alignment, Hubspot, Sequences, Workflows
HubSpot calls it a marketer’s best friend: marketing automation. There are good reasons. Automation helps you deliver the right type of email content to the right customer based on behaviors and actions. By automating sales and marketing follow-ups, you can continue...
