Understanding The B2B Buyer Journey To Increase Revenue
The B2B buyer journey represents the complete process a prospect goes through to purchase a solution that solves a business challenge. Every B2B buyer journey goes through various phases. The process begins with the Awareness phase. Awareness is where consumers...
After a Sales Person, Founders Need Sales Operations
Don’t underestimate the importance of sales operations in your business. It’s no secret that when a B2B founder launches a business, they do everything, including all the selling. At some point during the growth of the company, they decide to hire sales...
Increase Cyber Security Sales by Becoming a Trusted Partner
Our last cyber security article outlines five niche-specific obstacles B2B leaders face when specializing in cyber security sales. The biggest challenge highlighted in the piece is that cyber security executives, based on the very nature of their profession, are more...
