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Marketing Automation: What Is It and Why Does It Work?

Marketing Automation: What Is It and Why Does It Work?

by Josh Sweeney | Mar 16, 2021 | B2B, Marketing

More than 75% of companies are using marketing automation. Two-thirds say it has been an effective tool for lead generation and conversions. It’s also growing in use. Despite a drop in marketing spending overall in 2020 due to COVID concerns, spending on marketing...
Understanding The B2B Buyer Journey To Increase Revenue

Understanding The B2B Buyer Journey To Increase Revenue

by Josh Sweeney | Mar 11, 2021 | B2B, Blog, Buyers Journey

The B2B buyer journey represents the complete process a prospect goes through to purchase a solution that solves a business challenge. Every B2B buyer journey goes through various phases. The process begins with the Awareness phase. Awareness is where consumers...
After a Sales Person, Founders Need Sales Operations

After a Sales Person, Founders Need Sales Operations

by Josh Sweeney | Mar 4, 2021 | B2B, Sales, Sales Operations

Don’t underestimate the importance of sales operations in your business. It’s no secret that when a B2B founder launches a business, they do everything, including all the selling. At some point during the growth of the company, they decide to hire sales...
Increase Cyber Security Sales by Becoming a Trusted Partner

Increase Cyber Security Sales by Becoming a Trusted Partner

by Josh Sweeney | Feb 25, 2021 | Cyber Security, Sales

Our last cyber security article outlines five niche-specific obstacles B2B leaders face when specializing in cyber security sales. The biggest challenge highlighted in the piece is that cyber security executives, based on the very nature of their profession, are more...
Using Vertical Sales To Build Your Business, Reputation, And Bottom Line

Using Vertical Sales To Build Your Business, Reputation, And Bottom Line

by Josh Sweeney | Jan 28, 2021 | B2B

Sales in B2B founder-led service businesses usually begin with networking. However, many B2B organizations often assume the best way to grow their business is to cast their sales net as wide as possible in hopes of appealing to customers across a multitude of...
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