A few months back, FounderScale posted a blog, 3 Sales Engagement Events That Drive Prospect Engagement. When we posted to LinkedIn, we got a lot of great comments and feedback, but one response in particular really caught my attention. One of our followers, Peter...
Sales in B2B founder-led service businesses usually begin with networking. However, many B2B organizations often assume the best way to grow their business is to cast their sales net as wide as possible in hopes of appealing to customers across a multitude of...
Are you solely using your Hubspot CRM as a marketing resource? You may be missing out on valuable revenue opportunities. Hubspot has earned its reputation as an innovative marketing automation tool for businesses of virtually every size and scope. As a result, many...
If you search “sales engagement”, Google automatically prioritizes and suggests the most common search which is “sales engagement software”. Founders and sales leaders are using this search daily to hunt for tools that will make their sales teams more effective. Upon...
In our webinar on Increasing Sales Engagement by 667%, we shared that contacting and pitching cold prospects for a meeting was one of the lowest converting sales strategies that we had seen utilized by businesses. Instead, we advocate providing value first, or, as...
