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Revenue Operations vs. Sales Operations: What’s the Difference?

Revenue Operations vs. Sales Operations: What’s the Difference?

by Josh Sweeney | Feb 16, 2021 | Sales Operations

People sometimes get confused when you talk about revenue operations. They might think it’s just another title for sales operations. In fact, there’s an important distinction between the two. The Difference Between Sales Operations and Revenue Operations Sales...
Using B2B Webinars To Drive Sales and Marketing Alignment

Using B2B Webinars To Drive Sales and Marketing Alignment

by Josh Sweeney | Feb 2, 2021 | Marketing, Sales, Webinar

At FounderScale, we have a foundational belief. We feel that businesses shouldn’t just post content. Instead, businesses should also use content. Often, B2B marketing teams keep a steady stream of new content online. But, most sales leaders aren’t part of...
How HubSpot Workflows and Sequences Align Sales and Marketing

How HubSpot Workflows and Sequences Align Sales and Marketing

by Maria Joyner | Jan 26, 2021 | Hubspot, Sequences, Workflows

HubSpot calls it a marketer’s best friend: marketing automation. There are good reasons. Automation helps you deliver the right type of email content to the right customer based on behaviors and actions. By automating sales and marketing follow-ups, you can continue...

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