Founder-led companies are adopting a new approach to their business models by introducing the Fractional Chief Revenue Officer (CRO). This pivotal role helps drive scalable revenue growth and align sales, marketing, and operations to achieve long-term success. It is...
Beyond Marketing Hype: The Real Path to Revenue Growth In founder-led companies, there's a pervasive belief that marketing is the silver bullet for revenue growth. Fueled by success stories and marketing hype, this notion often leads to a disproportionate focus on...
As the heartbeat of any startup, founders often find themselves in a unique phase of their entrepreneurial journey known as the Founder Freebie Zone. During this time, businesses relied on personal networks and direct sales strategies to achieve growth. This approach...
The role of a Fractional Chief Revenue Officer (CRO) has become a cornerstone for driving strategic growth in founder-led businesses. These part-time executives are entrusted with the task of leading high-impact revenue initiatives. Understanding a Fractional Chief...
As a founder, ensuring that your marketing investments yield the best possible return on investment (ROI) is crucial. It's not just about spending money on marketing; it's about spending it wisely and effectively. Here are four strategies to help founders get better...
Companies led by their founders encounter several challenges associated with their sales and marketing efforts. In today's exceedingly competitive market, companies are under significant pressure to maximize their return on investment. Founders must make important...
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Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.