As the heartbeat of any startup, founders often find themselves in a unique phase of their entrepreneurial journey known as the Founder Freebie Zone. During this time, businesses relied on personal networks and direct sales strategies to achieve growth. This approach...
The role of a Fractional Chief Revenue Officer (CRO) has become a cornerstone for driving strategic growth in founder-led businesses. These part-time executives are entrusted with the task of leading high-impact revenue initiatives. Understanding a Fractional Chief...
As a founder, ensuring that your marketing investments yield the best possible return on investment (ROI) is crucial. It's not just about spending money on marketing; it's about spending it wisely and effectively. Here are four strategies to help founders get better...
Companies led by their founders encounter several challenges associated with their sales and marketing efforts. In today's exceedingly competitive market, companies are under significant pressure to maximize their return on investment. Founders must make important...
The digital marketing industry continues to show its competitive advantage in the market thanks to the latest technologies, tools, and trends it produces each year. It has been no secret that most successful companies are also master Fractional CROs (Chief Revenue...
Understanding the difference between cost vs. value in marketing investments is crucial for founders. This understanding involves a paradigm shift from merely considering the upfront costs to evaluating the long-term value and return on investment (ROI) these costs...
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Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.