Revenue Generation Articles for Founders

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Gym Location Marketing Strategy: Enhancing Fitness Success

Gym Location Marketing Strategy: Enhancing Fitness Success

Are you thinking about adding a new location to your gym or fitness business? Before moving forward, it’s critical to dig deep into demographic, community, and location data. By harnessing the power of data before investing, founders can make informed decisions about...

The Many Marketing Channel Fallacy for Founders

The Many Marketing Channel Fallacy for Founders

For a founder-led business, casting a wide net across numerous marketing channels is often a poorly performing strategy. This approach to marketing is based on what we call the Many Marketing Channel Fallacy, which is the belief that a business must be present on...

Strategic Investment in Marketing Channels for Maximum ROI

Strategic Investment in Marketing Channels for Maximum ROI

When founders want to maximize return on investment (ROI) for their marketing spend, it's critical to analyze and optimize the investments in each marketing channel. Adopting a strategic approach to selecting and leveraging various marketing channels can significantly...

Why Your Small Business Should Have a Revenue Team

Why Your Small Business Should Have a Revenue Team

Founders looking to improve ROI and achieve revenue growth should consider creating a unified revenue team for their business.  A revenue team is a cross-functional group dedicated to creating and maximizing revenue.  Why should small businesses consider establishing...

From Ideas to Impact: A Data-Driven Revenue Growth Strategy

From Ideas to Impact: A Data-Driven Revenue Growth Strategy

In the fast-paced world of a founder-led business, transitioning from an idea-driven to a data-driven revenue growth strategy is crucial. This journey is about evolution, maturity, and sustainable success by embracing new concepts and harnessing analytics. The Genesis...

Purpose Driven Sales Podcast

 

Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.