Artificial Intelligence (AI) has become a transformative force in modern business. For companies striving to scale efficiently and boost profitability, understanding and implementing AI is not just an option—it’s essential. At FounderScale, based in Atlanta, GA, we...
When people ask me, “Jonathan, what’s the most valuable marketing tool you’ve used in your 17-year career?” my answer often surprises them. While many expect me to name flashy ad platforms or cutting-edge CRMs, I always emphasize the importance of CallRail. This tool...
Setting a revenue goal isn't just about aiming for a number; it's about laying the groundwork for your business growth and direction. For founders, establishing a founder's revenue goal acts as a compass, guiding every strategic decision and operational move across...
The digital marketing industry continues to show its competitive advantage in the market thanks to the latest technologies, tools, and trends it produces each year. It has been no secret that most successful companies are also master Fractional CROs (Chief Revenue...
Understanding the difference between cost vs. value in marketing investments is crucial for founders. This understanding involves a paradigm shift from merely considering the upfront costs to evaluating the long-term value and return on investment (ROI) these costs...
Hiring a Fractional Chief Revenue Officer (CRO) is a strategic decision that can significantly impact your company. Finding the right Fractional CRO involves more than just reviewing resumes; it requires a careful understanding of your particular needs and how a...
