At FounderScale, we have a foundational belief. We feel that businesses shouldn’t just post content. Instead, businesses should also use content. Often, B2B marketing teams keep a steady stream of new content online. But, most sales leaders aren’t part of...
Did you know that companies that excel at lead nurturing generate 50% more sales leads? One of the most effective ways to nurture your prospects is through outbound video marketing. The benefits of video include building trust, shortening the sales cycle, and moving...
Segment your B2B email list to provide more value, drive more engagement, and generate ROI. Here are some ideas to deliver more targeted marketing. How can you more effectively engage with your subscribers, users, and customers through email marketing? How can you...
