How Building Scalable Revenue Benefits Founders In the early days of a company, founders typically close all of the deals. As the company grows, founders inevitably start looking for additional ways to generate revenue. But not all methods of generating revenue create...
What Should Founders Consider Before Hiring a Salesperson? Hiring a salesperson as quickly as possible is rarely the best solution for scaling revenue in a founder-led business. What should founders consider before hiring a salesperson? Adding a sales resource is a...
Marketing Budget 101 for Founders As you start to move your business from founder revenue to scalable revenue, it’s absolutely critical to begin to set aside money for a marketing budget. When every dollar is precious and your business has many priorities competing...
More than 75% of companies are using marketing automation. Two-thirds say it has been an effective tool for lead generation and conversions. It’s also growing in use. Despite a drop in marketing spending overall in 2020 due to COVID concerns, spending on marketing...
At FounderScale, we have a foundational belief. We feel that businesses shouldn’t just post content. Instead, businesses should also use content. Often, B2B marketing teams keep a steady stream of new content online. But, most sales leaders aren’t part of...
Did you know that companies that excel at lead nurturing generate 50% more sales leads? One of the most effective ways to nurture your prospects is through outbound video marketing. The benefits of video include building trust, shortening the sales cycle, and moving...
