FounderScale Blog

What is Demand Generation?

What is Demand Generation?

Demand generation is a powerful long-term marketing strategy that helps organizations increase their thought leadership and nurture relationships with potential customers through valuable touchpoints that drive brand awareness.

When brands say they are focusing on demand generation, they are referring to a variety of marketing tactics, such as content creation, pay-per-click advertising and field events, with the goal of establishing high-quality relationships with a target audience over time. 

5 Types of Hubspot Training

5 Types of Hubspot Training

It is important to get the right Hubspot training for each team member and ensure you are leveraging Hubspot to the fullest. Learn more.

6 Types of Hubspot Forms for Lead Generation

6 Types of Hubspot Forms for Lead Generation

Inbound marketing attracts prospective customers with valuable content and experiences. By offering high-value materials like ebooks, educational webinars, and whitepapers, you can capture prospective customers’ contact information using forms.

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Purpose Driven Sales Podcast

 

Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.