Companies led by their founders encounter several challenges associated with their sales and marketing efforts. In today's exceedingly competitive market, companies are under significant pressure to maximize their return on investment. Founders must make important...
Understanding the difference between cost vs. value in marketing investments is crucial for founders. This understanding involves a paradigm shift from merely considering the upfront costs to evaluating the long-term value and return on investment (ROI) these costs...
In digital marketing, understanding the difference between vanity metrics and leading indicators in SEO is crucial for steering your strategy toward success. Imagine them as two sides of the same coin, often related but with distinct purposes. Looking at Search Engine...
Recognizing the right time to bring specialized expertise can be pivotal in entrepreneurship. For many founders, one such critical decision is when to hire a Fractional Chief Revenue Officer (CRO). This role can significantly impact the business, especially when in...
Hiring a Fractional Chief Revenue Officer (CRO) is a strategic decision that can significantly impact your company. Finding the right Fractional CRO involves more than just reviewing resumes; it requires a careful understanding of your particular needs and how a...
