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Marketing Budget vs. Marketing Forecast: Key Differences

Marketing Budget vs. Marketing Forecast: Key Differences

by Josh Sweeney | Mar 20, 2024 | Blog, Marketing Strategy

Have you ever faced the challenge of deciding how much to spend on your marketing efforts or wondered how to predict the outcome of those efforts? As a founder, understanding the difference between a marketing budget and a marketing forecast can be helpful in this...
Creating A Sales Engagement Strategy That Stands Out

Creating A Sales Engagement Strategy That Stands Out

by Josh Sweeney | Mar 2, 2021 | B2B, Sales, Sales Engagement Events

A few months back, FounderScale posted a blog, 3 Sales Engagement Events That Drive Prospect Engagement. When we posted to LinkedIn, we got a lot of great comments and feedback, but one response in particular really caught my attention. One of our followers, Peter...
Revenue Operations vs. Sales Operations: What’s the Difference?

Revenue Operations vs. Sales Operations: What’s the Difference?

by Josh Sweeney | Feb 16, 2021 | Sales Operations

People sometimes get confused when you talk about revenue operations. They might think it’s just another title for sales operations. In fact, there’s an important distinction between the two. The Difference Between Sales Operations and Revenue Operations Sales...
Understanding Sales Operations: Strategy, Technology, and Analytics

Understanding Sales Operations: Strategy, Technology, and Analytics

by Josh Sweeney | Jan 22, 2021 | Sales Operations

Learn how sales operations can increase your sales team’s efficiency and drive more revenue, faster. By taking on administrative tasks, sales operations provide a solid foundation to allow the sales team to focus on the activities that drive revenue. It also...

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