Creating a marketing budget is a critical first step for founder-led firms who want to move from founder revenue to scalable revenue.
Revenue Generation Articles for Founders
3 Ways to Optimize Your Website for Demand Generation
Learn to optimize your website for Demand Generation. FounderScale explains how to deliver engaging targeted content in a variety of formats.
Top 3 Benefits of Collaborative Demand Generation
Want to maximize your marketing spend to grow your target audience? Explore the benefits of collaborative Demand Generation
Scalable Revenue: How Can Businesses Grow Past Founder Revenue?
Getting to Scalable Revenue from Founder Revenue is a challenge for many B2B companies. FounderScale’s Demand Generation strategies can help.
Lead Generation vs Demand Generation
Generating leads for your business is an essential ingredient for achieving growth in the digital age. However, it’s critically important to understand how Lead Generation vs Demand Generation programs work to be able to cost-effectively build sustainable demand for...
What is Demand Generation?
Demand generation is a powerful long-term marketing strategy that helps organizations increase their thought leadership and nurture relationships with potential customers through valuable touchpoints that drive brand awareness.
When brands say they are focusing on demand generation, they are referring to a variety of marketing tactics, such as content creation, pay-per-click advertising and field events, with the goal of establishing high-quality relationships with a target audience over time.
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