What is Retargeted Advertising? Retargeted advertising, also known as remarketing, is a digital strategy that targets users who’ve interacted with your brand but didn’t complete a desired action—such as making a purchase, signing up for a newsletter, or filling out a...
Artificial Intelligence (AI) has become a transformative force in modern business. For companies striving to scale efficiently and boost profitability, understanding and implementing AI is not just an option—it’s essential. At FounderScale, based in Atlanta, GA, we...
As a senior digital marketing executive with 17 years of experience, I’ve witnessed countless tools and strategies shape the way businesses approach data and analytics. Among these tools, one has consistently stood out for its versatility and power: Google Tag Manager...
When people ask me, “Jonathan, what’s the most valuable marketing tool you’ve used in your 17-year career?” my answer often surprises them. While many expect me to name flashy ad platforms or cutting-edge CRMs, I always emphasize the importance of CallRail. This tool...
As the founder of a multi-location gym, you’ve built something incredible. You’ve expanded your operations, invested in your team, and allocated significant resources toward marketing and sales to drive growth. But despite these efforts, it feels like the results...
Believing that word-of-mouth alone will fill your event seats? It's probably time to rethink your approach. An effective event marketing strategy includes pre-event buzz, engaging live content, and a strong post-event follow-up to keep your audience hooked and coming...
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Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.