Sales webinars have grown in popularity over the last few years. They’ve proven themselves as a vital resource for B2B organizations. A business to business ( B2B ) sales webinar is an educational presentation. It’s primary purpose is to help buyers...
At FounderScale, we have a foundational belief. We feel that businesses shouldn’t just post content. Instead, businesses should also use content. Often, B2B marketing teams keep a steady stream of new content online. But, most sales leaders aren’t part of...
Most B2B leaders have a preconceived notion of what a B2B webinar should look like or offer to participants. Maybe their previous employer had a great webinar strategy, using the platform to generate high-quality leads and expand brand awareness. Or, perhaps they’ve...
