Every business founder knows that the right marketing channels can open doors to new markets and opportunities for growth. This blog examines what a marketing channel is and how it impacts your revenue scalability. Covering the various types of channels, from digital...
Operating without clear direction is a significant obstacle for founders aiming to scale their businesses; however, excessive data often leaves many struggling to distill actionable insights. It is, therefore, important to understand leading and lagging indicators....
Founders can feel stuck in a cycle of trial and error when trying to decipher which marketing strategies contribute to their business's growth. The Double Down Method offers a focused approach to amplifying efforts with the most significant positive impact. It's a...
Have you ever faced the challenge of deciding how much to spend on your marketing efforts or wondered how to predict the outcome of those efforts? As a founder, understanding the difference between a marketing budget and a marketing forecast can be helpful in this...
In a digital era where new marketing channels emerge rapidly, a founder's decision to investigate and add new channels is essential for sustainable growth. Almost every new platform or technology claims to offer unparalleled access to potential customers, so it's easy...
When founders want to maximize return on investment (ROI) for their marketing spend, it's critical to analyze and optimize the investments in each marketing channel. Adopting a strategic approach to selecting and leveraging various marketing channels can significantly...
