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Unlocking the Power of Retargeted Advertising to Maximize Conversions

Unlocking the Power of Retargeted Advertising to Maximize Conversions

by Justin | Jan 12, 2025 | Blog, Marketing ROI, Marketing Strategy, Revenue Strategy

What is Retargeted Advertising? Retargeted advertising, also known as remarketing, is a digital strategy that targets users who’ve interacted with your brand but didn’t complete a desired action—such as making a purchase, signing up for a newsletter, or filling out a...
How Leveraging and Understanding AI Can Increase Profit Margins and Enhance Decision-Making

How Leveraging and Understanding AI Can Increase Profit Margins and Enhance Decision-Making

by Josh Sweeney | Jan 12, 2025 | Blog, Marketing Strategy, Revenue Strategy, Sales

Artificial Intelligence (AI) has become a transformative force in modern business. For companies striving to scale efficiently and boost profitability, understanding and implementing AI is not just an option—it’s essential. At FounderScale, based in Atlanta, GA, we...
How Google Tag Manager Streamlines Data Collection and Boosts Marketing Performance

How Google Tag Manager Streamlines Data Collection and Boosts Marketing Performance

by Josh Sweeney | Jan 12, 2025 | Blog, Marketing, Marketing ROI, Marketing Strategy, Revenue Strategy

As a senior digital marketing executive with 17 years of experience, I’ve witnessed countless tools and strategies shape the way businesses approach data and analytics. Among these tools, one has consistently stood out for its versatility and power: Google Tag Manager...
The Transformative Power of CallRail for Marketing ROI and Customer Insights

The Transformative Power of CallRail for Marketing ROI and Customer Insights

by Josh Sweeney | Jan 12, 2025 | Blog, Marketing Strategy, Revenue Strategy, Sales

When people ask me, “Jonathan, what’s the most valuable marketing tool you’ve used in your 17-year career?” my answer often surprises them. While many expect me to name flashy ad platforms or cutting-edge CRMs, I always emphasize the importance of CallRail. This tool...
Why a ‘Just Do Something’ Approach to Gym Marketing Isn’t Working

Why a ‘Just Do Something’ Approach to Gym Marketing Isn’t Working

by Monica Bishop | Jan 2, 2025 | Blog, Gym and Fitness Studio, Marketing, Marketing Strategy, Revenue Strategy

As the founder of a multi-location gym, you’ve built something incredible. You’ve expanded your operations, invested in your team, and allocated significant resources toward marketing and sales to drive growth. But despite these efforts, it feels like the results...
8 Steps to Crafting a Revenue-Focused Event Marketing Strategy

8 Steps to Crafting a Revenue-Focused Event Marketing Strategy

by Josh Sweeney | May 22, 2024 | Blog, Marketing Strategy

Believing that word-of-mouth alone will fill your event seats? It's probably time to rethink your approach. An effective event marketing strategy includes pre-event buzz, engaging live content, and a strong post-event follow-up to keep your audience hooked and coming...
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Recent Posts

  • Unlocking the Power of Retargeted Advertising to Maximize Conversions
  • How Leveraging and Understanding AI Can Increase Profit Margins and Enhance Decision-Making
  • How Google Tag Manager Streamlines Data Collection and Boosts Marketing Performance
  • The Transformative Power of CallRail for Marketing ROI and Customer Insights
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