When starting a business, founders often grapple with understanding marketing cost. Marketing is not just about spending money and hoping something works, but strategically planning and acknowledging what it genuinely takes to stand out in a competitive landscape....
As a business founder, expanding your business's reach through marketing might seem like an obvious step. You may think that hiring a marketing agency is the answer to scaling your company. However, it's crucial to have an understanding of how this decision can impact...
What is Retargeted Advertising? Retargeted advertising, also known as remarketing, is a digital strategy that targets users who’ve interacted with your brand but didn’t complete a desired action—such as making a purchase, signing up for a newsletter, or filling out a...
As a senior digital marketing executive with 17 years of experience, I’ve witnessed countless tools and strategies shape the way businesses approach data and analytics. Among these tools, one has consistently stood out for its versatility and power: Google Tag Manager...
If your events aren't delivering the expected revenue, improving your event marketing ROI could be the solution you need. By leveraging insights from event analytics to better understand, you can optimize your event strategies toward revenue growth rather than...
In an era dominated by digital interactions, social media has become even more important in revenue growth strategies. For founders looking to scale their businesses, understanding social media ROI is necessary to reach their revenue potential. We'll cover...
