What is Retargeted Advertising? Retargeted advertising, also known as remarketing, is a digital strategy that targets users who’ve interacted with your brand but didn’t complete a desired action—such as making a purchase, signing up for a newsletter, or filling out a...
As a senior digital marketing executive with 17 years of experience, I’ve witnessed countless tools and strategies shape the way businesses approach data and analytics. Among these tools, one has consistently stood out for its versatility and power: Google Tag Manager...
If your events aren't delivering the expected revenue, improving your event marketing ROI could be the solution you need. By leveraging insights from event analytics to better understand, you can optimize your event strategies toward revenue growth rather than...
In an era dominated by digital interactions, social media has become even more important in revenue growth strategies. For founders looking to scale their businesses, understanding social media ROI is necessary to reach their revenue potential. We'll cover...
For founders aiming to scale their businesses, understanding Search Engine Optimization Return on Investment (SEO ROI) helps unlock revenue potential. We’ll cover essential strategies, tools, and insights to transform SEO into ROI. What is SEO ROI? SEO ROI is more...
Improving digital marketing ROI is a great way to help scale revenue in a founder-led business. There are a number of strategies available to help increase marketing performance and boost revenue through marketing ROI optimization. First, we must gain a clear...
