Customer Acquisition Cost: three months, one number each Sales & Marketing Spend: $___ ÷ New Customers: ___ = CAC: $___ (That's the whole worksheet. Grab a clean copy and fill in your last three months.) Run that division for last month, then run it again for the...
Most founders can tell you their revenue goal for the year without blinking. Ask them how much of their revenue they're committing to go get it, and the room gets quiet. The goal lives in their head, the commitment lives nowhere, and nobody has ever put the two side...
When starting a business, founders often grapple with understanding marketing cost. Marketing is not just about spending money and hoping something works, but strategically planning and acknowledging what it genuinely takes to stand out in a competitive landscape....
As a business founder, expanding your business's reach through marketing might seem like an obvious step. You may think that hiring a marketing agency is the answer to scaling your company. However, it's crucial to have an understanding of how this decision can impact...
As a senior digital marketing executive with 17 years of experience, I’ve witnessed countless tools and strategies shape the way businesses approach data and analytics. Among these tools, one has consistently stood out for its versatility and power: Google Tag Manager...
As the founder of a multi-location gym, you’ve built something incredible. You’ve expanded your operations, invested in your team, and allocated significant resources toward marketing and sales to drive growth. But despite these efforts, it feels like the results...
