For gym founders, every marketing dollar needs to work as hard as you do. But how can you tell if your efforts are driving revenue? Understanding how to calculate gym marketing ROI is essential, giving you the clarity to double down on what works and cut what doesn't....
One of the biggest hurdles for expanding your fitness business might be the question of scalability: Can your success at one location be replicated across multiple locations? Gym expansion brings many challenges, from maintaining your unique culture to finding the...
Are you thinking about adding a new location to your gym or fitness business? Before moving forward, it’s critical to dig deep into demographic, community, and location data. By harnessing the power of data before investing, founders can make informed decisions about...
Gyms and fitness studios constantly explore innovative ways to expand their membership base and foster a vibrant community. Among the many strategies available, referral marketing stands out for its effectiveness and cost-efficiency. Referral marketing aims to expand...
Expanding from a single gym location to multiple sites can be an exciting yet challenging journey. Initially, the founder's constant presence creates high expectations for gym accountability, which helps establish a culture of excellence and fosters feedback. However,...
