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Executive Analytics: Navigating Leading and Lagging Indicators

Executive Analytics: Navigating Leading and Lagging Indicators

by Josh Sweeney | Mar 25, 2024 | Blog, Marketing Strategy

Operating without clear direction is a significant obstacle for founders aiming to scale their businesses; however, excessive data often leaves many struggling to distill actionable insights. It is, therefore, important to understand leading and lagging indicators....
The Founder’s Challenge: Scaling Revenue Beyond Yourself

The Founder’s Challenge: Scaling Revenue Beyond Yourself

by Josh Sweeney | Mar 22, 2024 | Blog, Revenue Strategy

Many founders reach a crucial turning point when they realize they are the key, or sometimes the only, driver of their company's revenue. This bottleneck often places undue stress on you and hampers the potential for business expansion. Recognizing this pattern and...
Essential Guide to Gym Expansion for Fitness Studio Founders

Essential Guide to Gym Expansion for Fitness Studio Founders

by Josh Sweeney | Mar 21, 2024 | Blog, Gym and Fitness Studio

One of the biggest hurdles for expanding your fitness business might be the question of scalability: Can your success at one location be replicated across multiple locations? Gym expansion brings many challenges, from maintaining your unique culture to finding the...
Mastering Growth with the Founder’s Double Down Method

Mastering Growth with the Founder’s Double Down Method

by Josh Sweeney | Mar 21, 2024 | Blog, Marketing Strategy

Founders can feel stuck in a cycle of trial and error when trying to decipher which marketing strategies contribute to their business's growth. The Double Down Method offers a focused approach to amplifying efforts with the most significant positive impact. It's a...
Marketing Budget vs. Marketing Forecast: Key Differences

Marketing Budget vs. Marketing Forecast: Key Differences

by Josh Sweeney | Mar 20, 2024 | Blog, Marketing Strategy

Have you ever faced the challenge of deciding how much to spend on your marketing efforts or wondered how to predict the outcome of those efforts? As a founder, understanding the difference between a marketing budget and a marketing forecast can be helpful in this...
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