Most founders can tell you their revenue goal for the year without blinking. Ask them how much of their revenue they're committing to go get it, and the room gets quiet. The goal lives in their head, the commitment lives nowhere, and nobody has ever put the two side...
Revenue Scorecard: five numbers, tracked monthly Revenue: $___ · Growth Rate: ___% · Sales & Marketing Spend: ___% · CAC: $___ · ROI: $___ (That's the whole worksheet. Grab a clean copy to track it monthly →)Try filling in those last two boxes before you read on....
Before you read another word, pull your last 90 days and fill this in: Lead Sources — every channel you got a lead from, how many closed, and what they actually generated. (Grab a copy to fill out below) Now look at it sorted by revenue, not by lead count. Is the...
Before you start talking about growth, hiring, marketing budgets, new salespeople, or the next big revenue goal, take a moment to answer a more basic question: Where are you right now? For most founders, this is harder to answer than it sounds. You probably know your...
When starting a business, founders often grapple with understanding marketing cost. Marketing is not just about spending money and hoping something works, but strategically planning and acknowledging what it genuinely takes to stand out in a competitive landscape....
As a business founder, expanding your business's reach through marketing might seem like an obvious step. You may think that hiring a marketing agency is the answer to scaling your company. However, it's crucial to have an understanding of how this decision can impact...
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Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.