The mission of a founder-led business is not just about surviving the market competition but scaling rapidly to maximize revenue. A critical addition to your strategy could be integrating a Fractional Chief Revenue Officer (CRO). This position offers the expertise of...
For many businesses aiming for scalable revenue, missed opportunities and inefficient investments often hinder the journey. Executive insights provide founders with a clear understanding of their company's performance, helping them navigate these obstacles. These...
The massive amount of data available from sales and marketing channels can overwhelm a founder. Understanding the distinction between data vs. insights can help cut through the chaos. Founder-led companies must differentiate between data and insights to take action to...
Achieving your revenue goal requires clearly understanding how much you must spend on sales and marketing initiatives to hit your numbers. This requires focusing on customer analysis, budget allocation, strategic investment strategies, and closely measuring the...
Do you understand the difference between vanity metrics vs. leading indicators and how they lead to scalable revenue growth? When analyzing marketing channels, distinguishing between the flashy allure of vanity metrics and the substantive value of leading indicators...
Are you finding it challenging to connect the dots between your sales and marketing investments and their actual financial impact on your founder-led business? Do you need more scalable revenues for your growth trajectory? If your answer is yes, it's time to consider...
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Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.