Have you ever faced the challenge of deciding how much to spend on your marketing efforts or wondered how to predict the outcome of those efforts? As a founder, understanding the difference between a marketing budget and a marketing forecast can be helpful in this...
In a digital era where new marketing channels emerge rapidly, a founder's decision to investigate and add new channels is essential for sustainable growth. Almost every new platform or technology claims to offer unparalleled access to potential customers, so it's easy...
The mission of a founder-led business is not just about surviving the market competition but scaling rapidly to maximize revenue. A critical addition to your strategy could be integrating a Fractional Chief Revenue Officer (CRO). This position offers the expertise of...
For many businesses aiming for scalable revenue, missed opportunities and inefficient investments often hinder the journey. Executive insights provide founders with a clear understanding of their company's performance, helping them navigate these obstacles. These...
The massive amount of data available from sales and marketing channels can overwhelm a founder. Understanding the distinction between data vs. insights can help cut through the chaos. Founder-led companies must differentiate between data and insights to take action to...
Achieving your revenue goal requires clearly understanding how much you must spend on sales and marketing initiatives to hit your numbers. This requires focusing on customer analysis, budget allocation, strategic investment strategies, and closely measuring the...
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Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.