When founders want to maximize return on investment (ROI) for their marketing spend, it's critical to analyze and optimize the investments in each marketing channel. Adopting a strategic approach to selecting and leveraging various marketing channels can significantly...
Founders looking to improve ROI and achieve revenue growth should consider creating a unified revenue team for their business. A revenue team is a cross-functional group dedicated to creating and maximizing revenue. Why should small businesses consider establishing...
In the fast-paced world of a founder-led business, transitioning from an idea-driven to a data-driven revenue growth strategy is crucial. This journey is about evolution, maturity, and sustainable success by embracing new concepts and harnessing analytics. The Genesis...
Achieving a robust return on investment (ROI) from marketing activities requires more than just spending across various channels. Founders must strategically invest in the right areas to achieve a substantial return on investment. This can be accomplished by investing...
Gyms and fitness studios constantly explore innovative ways to expand their membership base and foster a vibrant community. Among the many strategies available, referral marketing stands out for its effectiveness and cost-efficiency. Referral marketing aims to expand...
Expanding from a single gym location to multiple sites can be an exciting yet challenging journey. Initially, the founder's constant presence creates high expectations for gym accountability, which helps establish a culture of excellence and fosters feedback. However,...
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Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.