In the fast-paced world of a founder-led business, transitioning from an idea-driven to a data-driven revenue growth strategy is crucial. This journey is about evolution, maturity, and sustainable success by embracing new concepts and harnessing analytics. The Genesis...
Achieving a robust return on investment (ROI) from marketing activities requires more than just spending across various channels. Founders must strategically invest in the right areas to achieve a substantial return on investment. This can be accomplished by investing...
Gyms and fitness studios constantly explore innovative ways to expand their membership base and foster a vibrant community. Among the many strategies available, referral marketing stands out for its effectiveness and cost-efficiency. Referral marketing aims to expand...
Expanding from a single gym location to multiple sites can be an exciting yet challenging journey. Initially, the founder's constant presence creates high expectations for gym accountability, which helps establish a culture of excellence and fosters feedback. However,...
Founder-led companies are adopting a new approach to their business models by introducing the Fractional Chief Revenue Officer (CRO). This pivotal role helps drive scalable revenue growth and align sales, marketing, and operations to achieve long-term success. It is...
Beyond Marketing Hype: The Real Path to Revenue Growth In founder-led companies, there's a pervasive belief that marketing is the silver bullet for revenue growth. Fueled by success stories and marketing hype, this notion often leads to a disproportionate focus on...
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Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.