Talking with the Experts Podcast

Without demand generation, lead generation fails! Most business leaders aren’t familiar with Demand Generation, yet it is required to make lead generation effective.

In this chat, we will discuss the following:

- The most common reason why lead generation fails

- What demand generation is and why it matters

- How demand generation creates scalable revenue

Josh Sweeney is a seasoned entrepreneur whose relentless drive has given him the platform to build big ideas and companies. One of his successes, Atcore Systems, was acquired in 2016 by a leading partner in the CRM industry. After experiencing the impact of various sales and marketing challenges, Josh founded FounderScale. He has made it his mission to help founder-led organizations increase sales. Because of his passion for growth and forward-thinking, he donates his time to the Entrepreneur Organization of Atlanta, guiding and promoting other entrepreneurs through experience sharing and camaraderie.