4 Ways to Increase Marketing ROI

4 Ways to Increase Marketing ROI

Driving sustainable growth in a founder-led company hinges on your ability to increase marketing ROI. Learn four strategies founders can use to increase their marketing ROI by making smarter decisions about allocating their resources and focusing their strategies. 1....
What is a Marketing ROI Analysis?

What is a Marketing ROI Analysis?

The pursuit of sustainable growth and profitability hinges on the ability to decipher the return on investment (ROI) from marketing efforts. This is where marketing ROI analysis comes into play, offering not only clarity on performance metrics but also a guide towards...
7 Marketing ROI Myths Debunked

7 Marketing ROI Myths Debunked

For a founder, it's important to avoid common marketing ROI myths. The belief that dumping more money into marketing channels will automatically yield better returns is a dangerous pitfall. In reality, understanding the balance between spending and return is the...