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Strategic Investment in Marketing Channels for Maximum ROI

Strategic Investment in Marketing Channels for Maximum ROI

by Josh Sweeney | Feb 9, 2024 | Blog, Marketing Strategy

When founders want to maximize return on investment (ROI) for their marketing spend, it's critical to analyze and optimize the investments in each marketing channel. Adopting a strategic approach to selecting and leveraging various marketing channels can significantly...
Why Your Small Business Should Have a Revenue Team

Why Your Small Business Should Have a Revenue Team

by Josh Sweeney | Feb 8, 2024 | Blog, Revenue Strategy

Founders looking to improve ROI and achieve revenue growth should consider creating a unified revenue team for their business.  A revenue team is a cross-functional group dedicated to creating and maximizing revenue.  Why should small businesses consider establishing...
From Ideas to Impact: A Data-Driven Revenue Growth Strategy

From Ideas to Impact: A Data-Driven Revenue Growth Strategy

by Josh Sweeney | Feb 8, 2024 | Blog, Revenue Strategy

In the fast-paced world of a founder-led business, transitioning from an idea-driven to a data-driven revenue growth strategy is crucial. This journey is about evolution, maturity, and sustainable success by embracing new concepts and harnessing analytics. The Genesis...
Maximizing ROI with Strategic Focus and Investment in Marketing

Maximizing ROI with Strategic Focus and Investment in Marketing

by Josh Sweeney | Feb 7, 2024 | Blog

Achieving a robust return on investment (ROI) from marketing activities requires more than just spending across various channels. Founders must strategically invest in the right areas to achieve a substantial return on investment. This can be accomplished by investing...
Referral Marketing in Gyms and Fitness Studios

Referral Marketing in Gyms and Fitness Studios

by Josh Sweeney | Feb 6, 2024 | Blog, Gym and Fitness Studio

Gyms and fitness studios constantly explore innovative ways to expand their membership base and foster a vibrant community. Among the many strategies available, referral marketing stands out for its effectiveness and cost-efficiency. Referral marketing aims to expand...
Gym Accountability: From Founder Presence to Process

Gym Accountability: From Founder Presence to Process

by Josh Sweeney | Feb 5, 2024 | Blog, Gym and Fitness Studio

Expanding from a single gym location to multiple sites can be an exciting yet challenging journey. Initially, the founder's constant presence creates high expectations for gym accountability, which helps establish a culture of excellence and fosters feedback. However,...
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