Do you understand the difference between vanity metrics vs. leading indicators and how they lead to scalable revenue growth? When analyzing marketing channels, distinguishing between the flashy allure of vanity metrics and the substantive value of leading indicators...
Are you finding it challenging to connect the dots between your sales and marketing investments and their actual financial impact on your founder-led business? Do you need more scalable revenues for your growth trajectory? If your answer is yes, it's time to consider...
When a founder is ready to scale their business, investing in marketing analytics and infrastructure is critical. For many founder-led companies, the initial focus is on driving immediate sales and generating activity from marketing efforts. While this may achieve...
Setting a revenue goal isn't just about aiming for a number; it's about laying the groundwork for your business growth and direction. For founders, establishing a founder's revenue goal acts as a compass, guiding every strategic decision and operational move across...
Are you thinking about adding a new location to your gym or fitness business? Before moving forward, it’s critical to dig deep into demographic, community, and location data. By harnessing the power of data before investing, founders can make informed decisions about...
For a founder-led business, casting a wide net across numerous marketing channels is often a poorly performing strategy. This approach to marketing is based on what we call the Many Marketing Channel Fallacy, which is the belief that a business must be present on...
