When a founder is ready to scale their business, investing in marketing analytics and infrastructure is critical. For many founder-led companies, the initial focus is on driving immediate sales and generating activity from marketing efforts. While this may achieve...
Setting a revenue goal isn't just about aiming for a number; it's about laying the groundwork for your business growth and direction. For founders, establishing a founder's revenue goal acts as a compass, guiding every strategic decision and operational move across...
Are you thinking about adding a new location to your gym or fitness business? Before moving forward, it’s critical to dig deep into demographic, community, and location data. By harnessing the power of data before investing, founders can make informed decisions about...
For a founder-led business, casting a wide net across numerous marketing channels is often a poorly performing strategy. This approach to marketing is based on what we call the Many Marketing Channel Fallacy, which is the belief that a business must be present on...
When founders want to maximize return on investment (ROI) for their marketing spend, it's critical to analyze and optimize the investments in each marketing channel. Adopting a strategic approach to selecting and leveraging various marketing channels can significantly...
Founders looking to improve ROI and achieve revenue growth should consider creating a unified revenue team for their business. A revenue team is a cross-functional group dedicated to creating and maximizing revenue. Why should small businesses consider establishing...
