Are you thinking about adding a new location to your gym or fitness business? Before moving forward, it’s critical to dig deep into demographic, community, and location data. By harnessing the power of data before investing, founders can make informed decisions about...
For a founder-led business, casting a wide net across numerous marketing channels is often a poorly performing strategy. This approach to marketing is based on what we call the Many Marketing Channel Fallacy, which is the belief that a business must be present on...
When founders want to maximize return on investment (ROI) for their marketing spend, it's critical to analyze and optimize the investments in each marketing channel. Adopting a strategic approach to selecting and leveraging various marketing channels can significantly...
Founders looking to improve ROI and achieve revenue growth should consider creating a unified revenue team for their business. A revenue team is a cross-functional group dedicated to creating and maximizing revenue. Why should small businesses consider establishing...
In the fast-paced world of a founder-led business, transitioning from an idea-driven to a data-driven revenue growth strategy is crucial. This journey is about evolution, maturity, and sustainable success by embracing new concepts and harnessing analytics. The Genesis...
