X3 Sports
FounderScale Case Study
At a Glance:
Client:
X3 Sports
Industry:
Gym
Location:
Atlanta, Georgia
Company Size:
51-200 Employees
Background
X3 Sports is a martial arts and fitness class-focused gym with 5 locations in metro Atlanta. FounderScale deployed its Revenue SEO services with a focus on converting web traffic into sales leads.
Services Provided:
- Revenue SEO Strategy
- Keyphrase Research
- On-page SEO
- SEO Content Production
“We have seen an increase in form submissions and impressions have increased by 80%. Their excellent service and high-quality work are impressive.”
Core Problems to Solve
Low organic visibility
X3 Sports wasn’t generating enough inbound interest from search traffic.
Lack of a targeted SEO strategy
Content efforts lacked strategic keyphrase research and localized optimization.
Underperforming website conversions
Despite existing traffic, the site wasn’t converting at a high rate from organic sources.
Quick Wins
80% increase in impressions from organic traffic
Significant increase in form submissions
Clear, consistent monthly roadmap and execution
The Solution
FounderScale deployed its Revenue SEO service for X3 Sports, with a sharp focus on converting search traffic into leads:
- Prioritization & Planning: The client and FounderScale aligned on core business areas to target.
- Research & Roadmapping: FounderScale’s SEO team conducted keyphrase analysis and built a 3-month strategic roadmap.
- Execution: Each month, FounderScale delivered a package of SEO-optimized content, including blog articles, core website pages, and on-page improvements—along with the specific keyphrase focus for each.
Content Publishing & Optimization: After approval, content was published live, ensuring consistency with brand voice and performance best practices.
“The SEO team communicates regularly and is very proactive.”
"FounderScale’s high-quality work and proactive SEO approach increased our form submissions by 80%."
Summary (TLDR)
- 80% increase in SEO impressions
- Higher form submissions directly from organic sources
- Scalable roadmap for continuous growth
- Strong alignment with company objectives and campaigns
Schedule a Consultation
FounderScale helps founder-led companies cut through the noise and generate real growth.